What is Mobile Application Management (MAM)?

As mobile devices have unquestionably become an indispensable tool in both personal and professional spheres, the need to safeguard sensitive corporate data on them has never been more crucial. One key strategy that organisations use to protect their enterprise applications on mobile devices is Mobile Application Management (MAM). In this blog post, we will explore what MAM is, how it works, and its crucial role in securing corporate data in the age of mobile technology.

What is MAM?

MAM is a strategic approach designed to fortify enterprise applications, specifically those on mobile devices like smartphones and tablets. It acts as a protective shield around corporate data within selected apps, such as Outlook, OneDrive, Teams and more. The primary goal is to ensure that corporate data within these applications remains isolated from personal data, whether on personal or corporate mobile devices.

In a world where personal and corporate data often intermingle on mobile devices, MAM plays a pivotal role. Its capabilities allow organisations to remotely wipe corporate data from these devices without affecting personal data. Additionally, MAM can impose restrictions on certain functions within mobile apps, such as preventing data from being copied or pasted outside of managed applications and barring files from being saved in unmanaged locations.

How it Works

MAM functions as a protective barrier or “sandbox” around specific enterprise apps, irrespective of whether they are installed on personal or corporate devices. This barrier ensures that corporate data remains contained and isolated within these managed applications, creating a clear demarcation between personal and corporate information.

Configurable Features of MAM:

1. Selective Data Control:

Organisations can remotely erase only the corporate data from a device, leaving personal information untouched.

2. Enhanced Functionality Management:

MAM restricts certain actions within its purview. For example, it prevents the copying of data from a managed app to an unmanaged destination and restricts the saving of files outside the confines of these apps.


Some of the Primary MS Intune MAM Capable Applications include:

  • Microsoft Teams
  • Microsoft Word
  • Microsoft PowerPoint
  • Microsoft Outlook
  • Microsoft OneDrive
  • Microsoft OneNote
  • Microsoft Excel
  • Microsoft Edge
  • Microsoft SharePoint
  • Microsoft To Do

Summary: The Significance of MAM

In an environment where employees seek the freedom to utilise their personal mobile devices for work, the importance of MAM cannot be emphasised enough. Acting as a data and application guardian, MAM efficiently secures corporate data on mobile devices, ensuring a clear separation between corporate and personal data. This makes it an essential tool in the Bring Your Own Device (BYOD) environment, allowing organisations to embrace changing working practices without compromising the security of sensitive information.

As the IT landscape continues to evolve, Mobile Application Management remains a cornerstone in the realm of mobile security, providing organisations with the means to adapt to modern work practices while maintaining the integrity of their corporate data.

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Team Utelize

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