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Matt Atkinson | Managing Director

How to Avoid the Pitfalls of a ‘One Size Fits All’ Approach to Mobile

In the domain of mobile devices, networks, and security, the idea that a “one size fits all” approach can adequately address the diverse needs of end-users is increasingly becoming obsolete. Organisations are often faced with the challenge of finding the right balance between device management and user privacy, as well as recognising the intricacies of user behaviour and preferences to optimise their mobile strategies effectively.

The Pitfalls of Uniform Approaches

Many large organisations adopt either a Bring Your Own Device (BYOD) policy or provide corporate-liable devices to a broad user base, often overlooking the nuanced differences in user requirements. While some users may thrive with a corporate-managed smartphone, a significant portion may not necessarily need or desire one. This oversimplified “one size fits all” approach can lead to wasted technology investments, excessive network services expenses, and the inadvertent creation of compliance issues or security threats.

Navigating Beyond the Pitfalls

Understanding User Diversity

Detailed usage analysis reveals that organisations have a multitude of user groups, each with distinct usage profiles and varying needs. A rigid mobile strategy that fails to account for these differences often results in inefficiencies, overspending, and compromised security. Recognising the diversity in end-user working practices and device usage is the first step toward crafting a mobile strategy that truly aligns with organisational goals.

Thinking Like Internal Service Providers

To address this diversity, CIOs & IT teams must shift their mindset to that of internal “service providers.” Rather than enforcing a universal approach, offering a small portfolio of mobile solutions, support models, and technologies can be a game-changer. This allows organisations to tailor their mobile strategies to meet the varied needs of different user groups, ensuring both efficiency and user satisfaction.

Leveraging Microsoft Solutions

The latest advancements in Microsoft Intune and Mobile Application Management (MAM) tools, coupled with security features like MS Defender, provide organisations with the tools to navigate this complex landscape. With these technologies, CIOs can efficiently create and support smartphone and tablet policies that safeguard corporate data, maintain control of corporate devices, and eliminate the compromise often associated with traditional BYOD models.

Embracing BYOD

By leveraging these enhancements, organisations can empower their BYOD initiatives, without compromising end-user privacy. This not only leads to dramatic cost savings, but also frees up valuable IT resources and enhances the overall end-user experience. Organisations can now embrace BYOD as a tool to align with the evolving needs of their employees, whilst enhancing sustainability by removing the need for unnecessary device investments.


In conclusion, the shortcomings of a “one size fits all” mobile strategy are evident. To thrive in this dynamic landscape, organisations must recognise and address diversity, adopting a tailored approach. By thinking like internal service providers and leveraging cutting-edge technologies, CIOs and IT teams can strike a delicate balance between providing corporate-liable devices and supporting BYOD models. This ensures efficiency and security in the ever-evolving world of mobile technology.

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Matt Atkinson | Managing Director

Matt has worked in the telecoms market for over 25 years, helping IT Leaders and MSPs to implement effective investment and management strategies for fixed line, mobile and unified communications technologies and services.

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